The term “Halal” has emerged as a new trend in the world of marketing, not only as a brand, identifying the meat being slaughtered in certain ways, but also as a wider concept in the global travel industry. The literal meaning of the word Halal is “permissible” according to Islamic Law, in contrast to “Haram”, which denotes something that is forbidden. So, what is Halal and what is Haram? It is commonly used in relation to food and eating habits in accordance with the Sharia (Islamic Law). The deeper dimensions of Halal point to purity and cleanliness.

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